Why article creation should be a key focus in your marketing mix
Summary
Some of it’s annoying (please, not another Princess Diana article with the release of next season of The Crown), some of it is reassuring (wow, that curve really is flattening), and some of it is truly there when you need it the most (so that’s how I stop the washing machine making that noise!). Successful marketing strategies include article creation in every stage of a campaign, and contrary to what you may think, there’s a lot more to it than penning another blog. A hairdressing supplier might post an article about how to care for your locks in summer; a tax agent might write a 10 point guide to preparing documents for your accountant; a supermarket might release a holiday recipe; or a charity might pen a story about how a donation changed a child’s life. Regular article creation enables you to target customers at every stage of the buying cycle, including the phases of awareness, research, consideration, purchase, and retention. By delivering the information your audience is seeking, you are building trust with a potential customer, growing your brand, and establishing you as a thought leader in the field.