Unpopular Opinions: What Twitter Trends Reveal That Online Reviews Cant
Summary
Social Analytics is organized by industry, with access to Twitter content specific to the IT, life sciences, healthcare, financial services, and consumer products sectors. From within your own industry platform in Social Analytics, you can examine your company’s Twitter account, paying particular attention to the related sentiments, or the positive and negative terms that tweeters use in their posts. The top three sentiments related to these keywords include “best,” “innovation,” and “like.” Through this analysis, we also learn that there is actually a lot to be said on Twitter regarding the growth of electric vehicle sales. If we add #covid19 to our analysis, we learn the top three sentiments are “recovery,” “insights,” and “strong support,” which all still paint the market in a positive light. With Social Analytics, you can metrically uncover if an opinion, whether unpopular or not, is really a rare sentiment, or if Twitter trends show a large following and widespread engagement in the same conversation.
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