Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation –
Summary
Investors apparently agree, awarding the company a $200 million Series C on a hefty $4.15 billion valuation today. In fact his goal is to help companies understand that they don’t have to give up their customer data to Amazon, Google and Facebook. “The flip side of that is growing through Amazon where you give up all your customer data, or Facebook or Google where you kind of are delegated to wherever their algorithms decide where you get to show up,” he said. With Klaviyo, the company retains its own data, and Ping Li, who is leading the investment at Accel, says that it where the e-commerce market is going. “So the question is, is there a tool that allows you to do that as easily as going on Facebook and Google, and I think that’s the vision and the promise that Klaviyo is delivering on,” Li said.
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