Northstar Announces $10.7M in Funding to Support Employees' Financial Wellness Through Personalized Advice and Automation
Summary
• Centralized recommendations on how to best leverage compensation and benefits – such as equity, health plans, HSA/FSA, perks – through personalized advice, open enrollment tools, total rewards statements, and visual offer letters. As General Partner of Red Swan Ventures – which has investments in Guideline, Even, Oscar, and Coinbase – Peng had a front seat to innovative ways that new fintech can solve these financial issues. M13 brings to Northstar both the holistic support of its Propulsion platform and specialized HR tech expertise in Matt Hoffman, M13’s Partner and Head of Talent and DigitalOcean’s former VP People. As a former HR leader, I am inspired by Northstar’s beautifully intuitive product and vision to help employees better understand the drivers of their total compensation and apply them effectively to plan for their financial future and health." With more than 80 direct investments and 16 exits, M13’s portfolio totals over $137B in enterprise value and includes Lyft, Pinterest, Ring, Daily Harvest, FabFitFun, Rothy’s and others.