Effective Managers Deligate
Summary
To produce sustainable profitable income, by anticipating and satisfying customer demand, requires a process of careful management, which is generally referred to as “marketing”. As managers, they must ask difficult and searching questions, avoid assumptions, and seek quantifiable proof of performance, but as a leader, they must know and understand the requirements of the marketing team and especially the individuals involved. However, experience shows that such methods are ultimately counterproductive, and may cause the most important asset, the experienced marketing staff “to vote with their feet” and leave. Unless periodically reviewed, the tasks engaged in by both managers and staff can expand and, drift into areas of interest and convenience and away from the planned requirements of the business. Experience shows that given the opportunity, the majority of employees rise to the occasion, by taking ownership of the task and its solution which encourages their motivation and confidence to succeed.