South American Retail Leader Grupo Éxito Renews DemandTec Price Optimization to Ensure Customer-focused Pricing with Business Agility
Summary
BOSTON--(BUSINESS WIRE)--With more than 550 stores and 36,000 team members across Colombia, South American food retailer Grupo Éxitos core values include a "Customer First" model, agility and innovation. Grupo Éxito Technology Director Jorge Vallejo noted, "Our multi-year relationship with DemandTec exemplifies how science-based optimization enables us to deliver prices that are more relevant for customers. We value the strong ongoing collaboration with them to identify and deliver on the evolving needs of retailers," said DemandTec President Cheryl Sullivan. "We remain committed to giving retailers leading data science-based capabilities to enable them to keep pace with highly volatile shopper, competitive and market conditions during the pandemic and into the future." Grupo Éxito is the retail leader in Colombia with an omni-channel strategy that translates into nearly 550 stores, and direct and e-commerce channels, such as mobile, out of home, digital catalogs and last-mile service.
