202016 Nov
6 Ways to Build Brand Authority With Content Marketing
Type
General News
Source
Google
Summary

How to execute this strategy: Find out what your target audience is curious about by talking to your customer service representatives, performing keyword research, and using tools like Answer the Public and BuzzSumo’s Discover Questions feature. Here’s one of the graphics from the report: The study got media coverage on CNBC, Reader’s Digest, MarketWatch and more, earning extremely high-value dofollow links. When my colleague attended Inbound last year, she was impressed by Marcus’s presentation in which he described a single blog post that earned him $2 million in sales. In fact, people still recall an Experts on the Wire podcast interview with Kerry Jones, our previous marketing director, in which she walked through our strategies. Additionally, it’s likely the Google algorithm will recognize your authority, as well, especially after building an impressive link portfolio, and your results will rise in the SERP ranks.

Classifications
  • Sales and Marketing
  • Lead Management Software
  • Online Marketing
  • Search and Information retrieval
  • Web and Content Management
  • Investment Banking
  • Fintech & Banking
  • AI & Machine learning
  • Neural Networks
  • Anti Piracy
  • Human Resources