202012 Nov
Livestorm raises $30M for its browser-based meeting and webinar platform –
Type
Funding Rounds
Companies
Funding
202012 Nov
$30MSeries B
Source
Techcrunch
Summary

Video communication startup Livestorm announced today that it has raised $30 million in Series B funding. Co-founder and CEO Gilles Bertaux told me that the company started out with a focus on webinars before launching a video meeting product as well (which we used for our interview). He argued that it’s more meaningful to talk about whether you’re having a team meeting or a training demo or whatever else, and then how many people you want to attend, with Livestorm supporting all of those use cases and meeting sizes through different templates: “We’re trying to remove the semantic distinction of meeting and webinar out of the equation.” Among other things, Livestorm is distinguished from other video conferencing tools because it’s purely browser based, without requiring presenters or attendees to install any software. At the same time, Zoom has dominated the remote work conversation this year — in fact, Bertaux acknowledged that Zoom may have built “the best video meeting technology.” But he also suggested that the landscape is changing: “The thing is, we’re entering a period where video is becoming a commodity.” So the Livestorm team is less focused on the core video technology and more on the experience around the video, with in-meeting features like screen sharing and virtual background, as well as a broader suite of marketing tools that allow customers to continue delivering targeted messages to event attendees. The Livestorm platform thrives in this environment, providing a seamless solution for meetings and events with all the connectors that marketing, sales, customer service and HR pros need to make video a tightly integrated part of their communications strategies.” Bertaux said the new funding will allow Paris-headquartered Livestorm to continue expanding into North America — apparently, the U.S. already represents one-third of its customer base and is the company’s fastest-growing region.

Classifications
  • Lead Management Software
  • Sales and Marketing
  • Data Management