Using the cloud to overcome COVID-19s impact

▤ Summary

Not only have consumers been asked to stay away from their favorite retailers, restaurants and hotels to comply with social distancing mandates, but the disruption caused by the pandemic has also played havoc with suppliers, staff and managers, all of whom have been forced to change business processes to make sure that all safety protocols and local regulations are followed. This seismic shift has resulted in staffing issues and product shortages, misapprehension, and anxiety, all of which manifests in frustrated customers, brand erosion, and loss of market share. Smaller merchants that are more beholden to budget and technology constraints do not possess the resources to make these pivots, and, as a result, have had a much tougher time transitioning to the “new normal.” In all likelihood, the impact of the pandemic will be felt for decades. Cloud technology is simply a virtualized network that hosts mission-critical applications and services—like payment processing, mobile marketing, and commerce management functions—and ensures their availability to all authenticated users, regardless of where they are located or when they want to access these capabilities. All work applications and features are available wherever there is an internet connection, which can help overcome COVID-19 restrictions by facilitating work-from-home implementations, or empowering merchants to utilize geographically disparate services like off-shore call centers to maintain operations.

▦ Linked Companies

OLB Group Inc.

$5M to $10M