Lightico, an Israeli SaaS platform raises €10.6M to streamline B2C digital customer journeys

▤ Summary

In this age of consumerism and experience driven economy, a solid customer experience strategy is required to attract the attention and loyalty of customers. With digital technology, brands are able to engage with their consumers like never before, and customers want more of it. As a result, companies are forced to change their business model and adapt to the new market reality. According to a McKinsey study, companies are accelerating their digitisation plans by an average of seven years as a result of the pandemic. Tel-Aviv founded Lightico is one such startup that aims to empower businesses to create streamlined experiences in the last mile of the customer journey, where customers want to get things done, now.

$ Funding

▦ Linked Companies

Lightico

$1M to $5M