Level Ex® Announces First Multi-User Cloud Gaming Platform for Remote HCP Engagement
Summary
The tailored experiences leverage the proven neuroscience of video game design to drive active physician learning, knowledge transfer, and brand recall. When all major in-person events and meetings were abruptly canceled, brands lost their strategic ability to market to and educate healthcare professionals in a live setting, both one-on-one and as a peer-to-peer group. Company representatives can instantly create HuddleUp events anywhere globally, allowing users to access a secure, closed environment by clicking on a web link or scanning a QR code—with no app to download or software to install. "When learning about new pharmaceutical offerings, physicians expect more than a sequence of slides; they want to engage with the products to increase their overall understanding and recall," said Tom Donnelly, chief revenue officer at Level Ex. "At Level Ex, we are able to use our deep expertise in the video game industry to hit the right balance of reward, frustration, skill, and challenge to maximize dopamine release in the brain, leading to a more profound experience.
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