Zappi named Market Research Supplier of the Year (over $10 million in revenue)
Summary
The MR Supplier of the Year award recognizes marketing research and insight firms that are making outstanding contributions to the success of brands and consistently exhibiting a collaborative business relationship with clients. To qualify for this award, suppliers need to excel in the following areas: • Strategic value – providing long-term benefits to clients with strategies in place to meet future needs • Promote diversity and inclusion – sponsors or actively promotes programs, projects, education or initiatives in the area of diversity and inclusion Zappi took home this award for its focus on driving insights into the future and building that frontier directly with leading brands, ultimately filling the gap in the insights landscape left by legacy suppliers and DIY vendors. The company has built each of its solutions alongside leading brands (including PepsiCo, Mars, McDonald’s, Vodafone, and more) to ensure researchers can answer their most pressing business questions faster and more cost effectively with best-in-class methodologies. “We are both ecstatic and honored to receive this award, as it recognizes all the work we have put into developing new solutions directly with our brand partnerships, with the hope of building a new landscape for the insights industry,” said Stephen Phillips, chief executive officer. Whether you want to screen initial creative/product ideas, guide your go-to-market plan, or optimize at any point of the process, Zappi has a solution co-built with some of the best consumer brands on the market.