Insightly’s New Marketing Automation Features Change The Way Businesses Manage Customer Journeys
Summary
Marketing automation, which was once a complicated web of activities, data flows and technologies can now be managed simply, with high impact, and in complete alignment with sales and delivery teams. Advanced List Segmentation--Increase campaign performance by automatically creating highly targeted lists based on any combination of marketing activities, including interaction with online marketing assets such as webinar attendance, ebook downloads, website visits, form fills, or custom events. Landing Pages--Easy-to-use drag and drop design editor, embedded form builder and engagement analytics by source allow marketers to build meaningful campaigns to capture demand at scale. And because it is built on the same platform as Insightly CRM, it was seamless to roll it out.” “Given the impact of recent world events, businesses need to fundamentally rethink how they can more tightly align marketing, sales and post-sale delivery teams around the needs of their customers, while at the same time remain vigilant about managing cost structures and operational efficiencies,” added Smith. Trusted by more than a million users around the world, Insightly is empowering businesses to compete in the digital age and grow revenues faster.
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