Catalina Partners with Yellowbrick Data to Achieve up to 182x Better Query Performance
Summary
Catalina combines the richest buyer-history database in the world with its own deep analytics and insights to help retailers, CPG brands, and agencies optimize media planning, execution, and measurement. Moving that analysis workload to Yellowbrick enabled Catalina’s 100-member analytics team to run deep, complex queries on three years of point-of-sale (POS) data using tools such as Python, R, and SAS. “Query latency was an issue, and Catalina was looking for high reliability and service levels that would suit its and its partners’ business demands. Fortunately, Yellowbrick’s hybrid cloud data warehouse was built to solve those challenges—among others—and Catalina is now dedicating more resources to product innovation while we focus on its data platform.” Catalina is the market leader in shopper intelligence and highly targeted in-store and digital media that personalizes the shopper journey. Powered by the worlds richest, real-time shopper database, Catalina helps CPG brands, retailers and agencies optimize every stage of media planning, execution and measurement to deliver $6.1 billion in consumer value annually.
Classifications
AskAI Classifications
LabelsLinked Companies
