Medallia Launches Virtual Fan Experience Dashboard for Vendée Globe
Summary
SAN FRANCISCO & LES SABLES DOLONNE, France--(BUSINESS WIRE)--Medallia (NYSE:MDLA), the global leader in experience management and title sponsor of Pip Hare in the 2020-2021 Vendée Globe, today announced the launch of a virtual fan experience site designed to help Pip Hare engage with fans in a rich way during the Vendée Globe which began on Sunday, November 8th 2020. I’m grateful, determined and eager to prove to myself what I can do!” Medallia’s real-time tracker will enable fans to track Pip’s progress on the Medallia-Vendée Globe live map, which will show her position in the race – alongside her competitors – and include her GPS location, speed and key health metrics as she races the IMOCA 60 ‘Medallia’ yacht non-stop around the globe. Fans can view videos of Pip’s experiences during the race and Medallia LivingLens will automatically analyze her emotions, facial expressions, tone of voice and sentiment so that her team can understand her wellbeing. With our custom-built tracker, video feed analysis, we are now tapping into the fan experience and bringing the most exciting and challenging solo sport to the masses,” said Leslie Stretch, CEO, Medallia. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment.
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