Moore establishes AudienceFirst Media to provide performance-driven direct marketing solutions
Summary
The company will combine 30 years of National Fundraising Lists’ brokerage experience with the most advanced data-driven consumer targeting capabilities to identify and maximize new audiences for growth. The company’s client service teams will offer every aspect of program management from individual campaign planning to quarterly and annual strategic reviews. “The talent we have assembled at AudienceFirst Media empowers us to build complex, audience-first marketing strategies across all channels to deliver results and build lasting brand loyalty for our clients.” About AudienceFirst Media AudienceFirst Media, a Moore company, is a recognized industry leader in data solutions with unmatched expertise in creating successful data-driven integrated strategies for nonprofits, publishers, catalog and retail clients across a wide range of verticals. With over 30 years of experience in direct marketing, AudienceFirst Media delivers forward-thinking, data-driven strategies that effectively identify the best audiences to increase response rates and maximize investment. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.