Snaps raises $6M to expand its marketing platform for messaging apps –
Summary
CEO Christian Brucculeri said Snaps is differentiated by its “write once and deploy everywhere approach,” allowing marketers to build things like chatbots and emoji keyboards that work across platforms, no developers required. Brucculeri also pointed to the Snaps’ ability to deliver personalized messages to each consumer, thanks in part to integration with customer databases and with artificial intelligence platforms like IBM Watson. Snaps has since worked with brands like Nike and Macy’s, as well as celebrities like Lady Gaga, and it says that sales have been increasing 200 percent year-over-year for the past two years. Asked about how the platform might continue to expand, Brucculeri said, “Channels like email and branded native applications are — I wouldn’t say that they’re dead, but I would say they’ve hit a point of maturity and relative decline. Brucculeri said the money will help the company expand its product, sales and customer support teams, and to open its first office to address the market of Europe, the Middle East and Asia.