BIRKENSTOCK Will Accelerate Time to Market with Centric PLM™
Summary
Global lifestyle brand BIRKENSTOCK has opted for Centric PLM and is in the midst of further streamlining product development processes, improving time to market and collaboration among teams. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals. Selling shoes in more than 100 countries across the world, the company works with a focus on quality, function and wellbeing across footwear, sleeping systems and natural cosmetics categories. With the dramatic growth in recent years, BIRKENSTOCK is now taking the opportunity to implement an innovative IT solution aimed at supporting the entire Product Creation process. Centric’s market-driven, flexible and scalable approach gives the teams at BIRKENSTOCK peace of mind that more functions and modules can be developed as required, with fashion and consumer industry best practices built-in.
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