Vibenomics Closes $6.5M in Funding to Fuel the Launch of Additional National Networks
Summary
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announced $6.5 million in Series A2 funding to support the launch of additional national networks in convenience stores and grocery retailers fueled by the rising momentum in programmatic technology. With so many advertisers eager to influence consumer choices at the point-of-purchase, Vibenomics plans to accelerate the scale of the Audio OOH network using their proprietary technology, helping marketers and retailers improve the shopping experience and allow brand partners to reach customers at a pivotal point in the buying process. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of professional voice talent available on-demand, the company provides the right revenue-enhancing vibe for over 120 advertisers in more than 6,000 locations across 49 states, reaching over 200 million people. Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.