II invests in Visio Media’s next generation advertising engagement technology
Summary
Visio Media’s advertising network currently broadcasts to 200 elevators in downtown high-rises across Edmonton and Vancouver and the company will apply funding to expand nationally into other Canadian urban centres. Elev8 can anonymously recognize if a group of seniors has entered the elevator and engage them with an ad about speaking with a retirement expert from Visio Media’s client Servus Credit Union. Other Visio Media advertising clients including The Brick, Kal Tire and Skip the Dishes also have their ads dynamically display, factoring in real-time context such as weather and recent news. Advertisers also gain comprehensive analytics including metrics on how each ad worked to engage different audiences and for how long, broken down by gender, age, location and more. Yaletown has long had a reputation of being investors who deeply understand the pace and pressures of growing a technology business, and of working respectfully with CEO’s and the teams they fund.