AppsFlyer Launches First Global Attribution Solution for Apple’s App Clips
Summary
Once a user installs the full app, brands are able to measure the conversion rate, and leverage raw data reports to identify the source of the clip action. First, it attributes real business value, purchases, and orders in an entirely new native iOS context, occurring prior to the traditional app installation, and second, it ensures that customers across all platforms receive a seamless experience despite not being an iOS user.” While customers are spending more time on their devices and seeking more value from them, they’re largely shifting away from installs. AppsFlyer’s OneLink deep linking technology helps brands provide a frictionless user experience while still tapping measurement insights from App Clips for the first time. AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 7,000+ technology partners make better business decisions every day.
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