The Briefing: WHOOP Whips Up $100M, Streetbees Lands $40M, And More
Summary
The startup offers a free wearable tracker, the WHOOP Strap 3.0, with a monthly subscription that starts at $30 and allows members to track fitness, sleep, recovery following workouts, and other wellness metrics. Professional athletes who invested include Kevin Durant (via Thirty Five Ventures), Larry Fitzgerald, Patrick Mahomes, Eli Manning, Rory McIlroy and Justin Thomas. London-based Streetbees, developer of what it describes as a human intelligence platform for collecting and analyzing offline behavior, announced it raised $40 million in Series B funding. The company says it leverages advances in data science and the proliferation of smart devices to enable consumers to share brand experience in real time. The startup said the latest funding will be used to expand its go-to-market efforts, accelerate product development and support its customer base of large global enterprises in the North America, Europe and Asia Pacific markets.
