Cooler Screens Collaborates with Microsoft to Deliver Immersive Digital Experiences in Retail
Summary
Cooler Screens and Microsoft Corp. announced a multi-year collaboration focused on bringing an immersive digital experience to brick-and-mortar retail environments. “We are thrilled to collaborate with an industry leader like Microsoft to drive innovation in retail and build the largest in-store digital media platform in the world,” said Greg Wasson, co-founder and chairman of Cooler Screens. To learn more about how Cooler Screens is working to transform the in-store retail experience, visit http://www.coolerscreens.com. The company has developed a patented in-store digital merchandising and media platform that enables consumers to experience in-store what they love about shopping online. The impact for retailers is a dynamic way to increase sales by offering shoppers a better, more personalized experience at the last mile of advertising.
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