OneTeam Partners Unlocks Partnership with Original Livestream Platform Key
Summary
CHICAGO & NEW YORK--(BUSINESS WIRE)--As the demand for virtual experiences builds, OneTeam Partners has formed a collaborative deal with live pay-per-stream platform Key to help athletes reach their fans in unique and authentic ways, as well as provide the technology to maximize and grow their brand partnerships. Guided by OneTeam’s mission to help athletes maximize the value of their rights, Key’s platform provides an opportunity for brands to partner with talent to own, integrate and sponsor live experiences. As virtual events continue to flourish in the age of social distancing, the flexible digital experience Key provides benefits fans with enhanced and interactive moments, brands or sponsors the ability to control their integration, and athletes the ability to independently manage their participation, monetization, and unique psychographic & behavioral audience data insights. “In understanding the scale of OneTeam’s partnerships, we are excited to be a piece of the puzzle that supports driving more value for their players,” said Key CEO and founder Evan Wayne. If we take anything away from the current state of our society, one resounding truth is that virtual experiences are here to stay.” “Adding the Key live platform to OneTeam’s set of business solutions, we anticipate developing some tremendous connections between the athletes we represent and brands that want to work with them, while also creating premium fan experiences,” said OneTeam Partners Chief Revenue Officer Nick Frasco.