The Modern Benefits of Evergreen Blogging (and How to Do It)

▤ Summary

Regardless, it’s difficult to deny that a truly remarkable post, one that warrants social shares, tons of traffic and establishes authority for your business, takes some serious thought and legwork to craft. While modern bloggers are expected to be trendy and topical, consider the benefits of crafting the occasional piece of evergreen content as means of helping out your audience and establishing search engine dominance. For example, if you had a post called: • “How Pokemon Go Totally Changed the Summer of 2016,” it wouldn’t have the lasting value of “Pokemon Go Tips for Beginners,” as the game will likely have staying power, but the specifics of its launch will not • “2016’s New SEO Breakthroughs” won’t have the long-lasting educational value that a post like “Learning From the Best: Technical SEO 101” will • “The Best Snapchat Filters This Year (So Far),” it won’t draw the long term audience that “A Grownup’s Guide to Snapchat” will, as specific filters are temporary, but new people flock to the platform every day • “These Brands Are Killing it on WeChat,” it won’t bring in the evergreen search traffic that “Does Marketing Work on WeChat?” might On the flip side, many bloggers experience the phenomenon of seeing their evergreen pieces become their most popular posts in the long-run due to their SEO potential. Considering the SEO benefits of revising content, including providing more relevant to users and the potential to target more keywords, there’s no harm in updating a piece if it’s beneficial to your readership. While you shouldn’t feel required to update your evergreen articles, there’s absolutely no harm in surveying your content to see if there’s anything that could be revised to better benefit your readership and boost your blog’s relevance in the eyes of Google.

▦ Linked Companies

Moz, Inc.

$10M to $25M