How to Assess (and Improve) Your Social Media Presence
Summary
Here’s how to assess and improve your social media strategy… It’s easy to get carried away thinking about all the data you could look into, but it’s important to distinguish between vanity metrics and the ones that actually bring a valuable return. To decide which metrics actually matter, find out where your candidate and client leads come from on social, how they converted and what sort of content or tactics pulled them in. By tracking this information, you can better target each group on their preferred platforms and start building detailed recruitment marketing personas. Influential recruitment brands – Keep an eye on your competitor accounts, content, followers and how people are engaging with their posts. These figures will show you what your recruitment agency can comfortably achieve, but also give you an idea of what it could reach if it were really stretching to its full potential.
