Sony Electronics Shows Spatial Reality Display

▤ Summary

The display, initially shared with attendees at the Consumer Electronics Show in January of this year, does not require virtual reality glasses or a headset. "Were excited to bring the worlds best technology to bear, moving the design and creation industry forward, particularly as the shift to digital has become so pronounced," stated Mike Fasulo, president and chief operating officer of Sony Electronics North America. Workflow Integration with Sonys Software Development Kit Sonys dedicated SDK makes it easy for designers to create content for the SR Display.4 The SDK is compatible with industry-standard tools Unity and Unreal Engine, so creators can work within an already-familiar production environment, and can be used to develop interactive applications in gaming, VR, construction, and automotive design. Applications for Content Creators Across Industries For filmmakers, graphic artists, engineers and product designers in corporate and industrial settings, the cutting-edge 3D visual technology of the SR Display delivers a futuristic, yet highly practical visual experience, where detailed colors, textures, contrasts and brightness fuse, to form a new medium for image, character and product design and visualization.2 For example, in the automotive industry, there is potential to integrate the product early on in the new vehicle design ideation process, improving quality, speed and the tangible nature of the concepts themselves. The collaboration focused on using the SR Display to bring both familiar and new film characters to life, through the groundbreaking visual medium.

▦ Linked Companies

Sony Corporation

$1B+