ironSource Aura Announces Partnership with Orange France
Summary
The platform is designed to elevate engagement between Orange and its users through the smart offering of select apps and services, delivered in a dynamic and seamless way. “The ability to unlock numerous touchpoints throughout the lifecycle of a device which are suited to each user’s needs, offers an ideal platform for Orange to build brand loyalty and drive customer value through sharing relevant content.” The majority of users download apps on the day they turn on their device for the very first time. During this high engagement touchpoint, Aura offers Orange customers a dynamic and native setup experience, enabling them to set up their new devices with content that fits their needs and interests. Sitting as a layer on top of the mobile OS, Aura empowers carriers to enhance the lifetime value of their customers and build a relationship with them past the point of purchase, by creating engagement touchpoints at crucial points throughout the lifetime of the device. Aura is a part of ironSource, founded in 2010, with a local presence in Tel Aviv, London, Berlin, New York, San Francisco, Beijing, Shenzhen, Bangalore, Seoul and Tokyo.
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