Digital Entertainment accelerator CFC Media Lab’s ideaBOOST provides industry showcase for its first group of participants
Summary
The seven companies in the Canadian Film Centre Media Lab’s inaugural ideaBOOST accelerator program took the wraps off the digital entertainment products they’ve been shaping for commercial launch today. “By taking advantage of what ideaBOOST has to offer, and developing products whose intellectual property, processes, and underlying technologies can be re-used, re-mixed, and leveraged over time, these seven companies are well-poised for success and a sustainable future.” “We had a pretty clear vision of what we wanted AsapSCIENCE to mean to audiences,” says AsapSCIENCE co-creator Mitchell Moffitt, “but the ideaBOOST experience showed us how to really hone the specific business path we could follow to take this little pet project of ours and turn it into something really big.” The final products and creators are: AsapSCIENCE (Mitchell Moffit and Gregory Brown): A content product that aims to bridge the gap between traditional and digital educational platforms and build a global community of scientific curiosity, questioning, and learning by focusing on quirky, real-life scenarios from the scientific worlds of biology, chemistry, physics, and more. The Ghost Town Project (Intuitive Pictures): A passionate and engaging video-based transmedia initiative that will be a key spark in bringing a number of abandoned buildings and other important civic sites in different communities around the world back to life, one project at a time. Ramen Party (Lillian Chan and John Poon): A cross-platform entertainment property, including interactive storybook app, that gets preschool children and their trend-savvy parents interested in music, food, and culture by introducing them to quirky animated characters based on Japanese food ingredients. Companies selected to participate in ideaBOOST get the budget, tools, training, and mentorship designed to help bring their product to market and improve their chances of success with audiences, investors, and partners.