MANSCAPED™ And 49ers Expand Brand Integration With Interactive Mobile App Game
Summary
Since the game’s launch in early October, it has captured the eyes (and fingers) of 49ers’ most avid fans and is said to be as challenging as it is addicting! “We’re excited to give our combined fanbase something interactive, while showcasing our in-stadium collateral in a creative and media-savvy way.” Appropriately titled “Field Goal Challenge” by MANSCAPED, the game can be found by tapping the “More” tab, and then “Trivia & Games.” A new feature to the app’s already expansive capabilities, this new partnership integration encourages fan participation and competition. Players have 30 seconds to score as many field goals as possible, amid a lifelike Levi’s® Stadium decked out with three levels of MANSCAPED perimeter signage and cheering spectators. “Our partnership is off to an incredibly great start, and the “Field Goal Challenge” game will only add to the extensive plan with many more activations to come.” The mobile app brand integration follows a widely acclaimed announcement this summer designating MANSCAPED as the first “Official Below-The-Waist Grooming Partner” of the San Francisco 49ers. The product range includes only the best tools, formulations, and accessories for a simple and effective male grooming routine.