Perfect Corp. Partners with an Australian Makeup Brand Nude by Nature for a Virtual Try On Experience
Summary
The new innovative AR feature will allow Nude by Nature’s consumers to easily and safely try various makeup products across multiple categories, including lipstick, eyeshadow, eyeliner, highlighter, and contour palettes, as well as discover their perfect foundation match. By introducing the VTO solution, powered by YouCam for Web’s innovative beauty technology, the renowned makeup brand strives to curb safety and hygiene concerns triggered by the Covid-19 pandemic. Perfect Corp. technology provided us with a realistic Virtual Try On (VTO) tool that we could offer to our customers, to fulfill their beauty needs and accelerate their purchase decision - all from the safety of their own home. Founded in 2008 in Sydney, Australia, the Nude by Nature brand began with a capsule collection of three loose mineral foundations, a bronzer and finishing veil. Quickly becoming Australia’s No.1 mineral make-up brand and establishing a strong loyal user base, Nude by Nature has continued to grow in both popularity, range and distribution, expanding their success to New Zealand, UK, Europe, Canada, China and beyond, now being stocked by leading retailers across the globe.