Leading Poultry Producer Pilgrims Pride Corporation Chooses Gravity as its Agency of Record
Summary
"As we seek to transform our brands from strong local players to regional and national favorites, we need a flexible, experienced and full‐service agency partner that can help us expand our target audience and achieve our objectives," stated Laston Charriez, Pilgrims head of marketing."Leading advertising efforts for an already proven company, in a marketplace filled with consumers seeking chicken products that fit their lifestyles, is a privilege and challenge that we take seriously."According to data released by Rabobank, a research firm specializing in food and agriculture, per‐capita meat consumption in the U.S. in 2016 rose at a higher rate than any other year over the past four decades.Additionally, research conducted by Gravity revealed that more consumers are shifting to higher quality, super premium natural, and organic chicken products at a rapid pace.With headquarters in New York City clients include: 9/11 Memorial Museum, Anheuser Busch/InBev, General Motors, IDT Telecom, Pelé, Red Door Spas by Elizabeth Arden, ShelterPoint Life Insurance and the American Board of Physician Specialties, among others.