PDI Releases 2020 Study Revealing the Impact of COVID-19 on Loyalty Programs and Rewards Currencies
Summary
ATLANTA--(BUSINESS WIRE)--PDI (www.pdisoftware.com), a global provider of ERP, fuel pricing, supply chain logistics, and loyalty solutions for the convenience retail and petroleum wholesale industries, has released its 2020 Road to Rewards Report: Navigating Loyalty in a Pandemic. “We’ve all seen the effects unexpected disruptions like COVID-19 can have on consumer sentiment and behavior,” said Brandon Logsdon, president and general manager, Marketing Cloud Solutions and Fuel Pricing, PDI. “The report validates the importance of loyalty programs and shows how they can help businesses grow profitably by making data-driven decisions to adapt to changing consumer preferences.” Key findings from the 2020 Road to Rewards Report: • Loyalty is an effective tool for engaging consumers, even during a pandemic: 95 percent of decision-makers said their companies have loyalty programs. Professional Datasolutions, Inc. (PDI) helps convenience retailers and petroleum wholesalers thrive through digital transformation and enterprise software that enables them to grow topline revenue, optimize operations and unify their business across the entire value chain. Over 1,500 customers in more than 200,000 locations worldwide count on our leading ERP, logistics, fuel pricing and marketing cloud solutions to provide insights that increase volume, margin and customer loyalty.
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