Sigma Helps Yesware’s Marketing Team Make Data the Driver Behind Every Decision
Summary
The sales productivity platform has experienced tremendous growth over the past decade, but siloed data sources and complicated tools made it nearly impossible for the marketing team to see a complete picture of the buyer’s journey. With Sigma, we can pinpoint in real time which marketing channels are working, which are not, and where we should pivot to achieve the best returns on our investment." With Sigma, Yesware is now able to take a surgical approach to funnel optimization, identify the highest quality leads to focus on, and reduce ad spend while simultaneously increasing sales. Experts from Snowflake and Sigma will join Adams to share how leading marketing teams are using cloud analytics to answer mission-critical questions. Marketers need answers the moment they have questions and the fastest path to decisions being made is to give them direct access to data and the right tools to analyze it themselves.” High-performance sales teams at more than 10,000 companies, including Twitter, Spotify, and Zendesk, use the Yesware add-on for O365 and Gmail to prospect, schedule meetings, and follow up with customers - right from their inboxes.
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