Lenovo® Yoga® and Intel® Evo™ Announce Fan-Powered Experience With Jonas Brothers for Immersive Virtual Concert
Summary
LOS ANGELES--(BUSINESS WIRE)--Today, Lenovo’s Yoga® brand and Intel® Evo™ platform announced a partnership, For All Creators, with the Grammy-nominated and multi-platinum artists Jonas Brothers for an immersive program that enlists the creative imagination of fans and concludes with an interactive performance on December 3, 2020. “In today’s mobile environment where the lines between work and play are increasingly blurred, technology is critical for maintaining efficiency and productivity, but it also inspires and heightens our creativity,” said Matthew Zielinski, president of Lenovo North America. Creatives from every level, whether a globally recognized artist to an emerging designer, understand the importance of having the right technology tools to fuel their passion.” Lenovo partnered with UMGB to conceptualize a 2020 North American program inspired by Lenovo’s new global campaign Yoga For All Of Us, alongside the launch of Intel Evo’s platform, offering exceptional experience anywhere and driven by communal creative expression and collaboration. “During these extraordinary times, the opportunity to strategize and partner with Lenovo has been both motivating and exciting,” said LJ Gutierrez, General Manager of Brand Partnerships at UMGB. “The music industry is constantly evolving, and we are proud to create an experience with Lenovo that gives fans the opportunity to interact and connect with the Jonas Brothers.” Winning creators will be notified on November 12, 2020.
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