Twilio to Acquire Segment, the Market-leading Customer Data Platform
Summary
However, wrangling these customer insights is extremely difficult as the information is typically spread across disparate systems and functions throughout an organization. “ We created Segment to help businesses set themselves apart in the digital age and deliver rich, connected customer experiences built on high-quality data. Additional details and information about the terms and conditions of the acquisition will be available in a current report on Form 8-K to be filed by Twilio with the Securities and Exchange Commission. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.
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