IRI Acquires Leading Supply Chain Analytics Provider, RSi
Summary
• The most intelligent Digital Shopper Marketing analytics: As part of the merger, RSi’s Ansa solutions will be offered by IRI’s Media Center of Excellence. Ansa, a three-time winner of Shopper Marketing Magazine’s Editor’s Choice Award, empowers ad networks with the intelligence they need to plan, target, optimize and measure their campaigns based on daily, store-level sales and inventory. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. RSi’s retail applications, analytics and collaboration platforms empower customers with the intelligence they need to flawlessly manage their on-shelf availability and sales, delivering measurable ROI and increased profits to their organizations.