Sourcepoint Acquires RedBud to Provide Deeper Insights for Media Ecosystem
Summary
NEW YORK & LONDON--(BUSINESS WIRE)--Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, today announces the acquisition of RedBud, a UK-based software technology firm, to provide deeper insights for buyers and sellers of media and data. In today’s data-driven and increasingly privacy-conscious world, data ethics is critically important, yet the ability to understand the privacy practices of partners in a scalable and granular way has been a challenge for those in the media ecosystem. Its proprietary scanning technology emulates simple and complex user journeys on websites and captures all content, visible or not, that feeds either directly or indirectly into a digital property. “The acquisition of RedBud is a crucial step towards facilitating stronger digital citizenship for publishers, advertisers and all ecosystem players,” said Ben Barokas, Sourcepoint CEO. With the integration of their vision and exemplary product, and the additions of Chloe, Rhys and the team, Sourcepoint will help level the playing field for publishers and help brands ensure that their media spend is not only compliant, but compatible with their approach to consumer data privacy.” “Because the regulatory environment—and consumer attitudes towards privacy—are evolving in nuanced and specific ways, it’s incredibly important for media owners and buyers to have mutual visibility into market standards,” said Chloe Grutchfield, RedBud co-founder.
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