Shogun raises $35M to help brands take on Amazon with faster and better sites of their own –

▤ Summary

Shogun raises $35M to help brands take on Amazon with faster and better sites of their own E-commerce has boomed this year, with more businesses and shoppers than ever before turning to websites and apps as a safer, socially distanced alternative during the current global health pandemic. In addition to Shogun’s own expanding list of users, it’s estimated by the company (citing figures from Adobe) that there has been some $94 billion in extra sales online (beyond original projections, that is) since March globally. This the second round that the startup has raised in the short span of eight months: Shogun closed a $10 million Series A in February of this year led by Initialized (with participation also from YC and VMG). But that doesn’t tell the whole story: Brands and companies want to have their own space to present things how they want them to look, to better control the customer experience and to make sure that they are not beholden to a third party (both physically and financially) for their online survival. The pair were working at Y Combinator — Taylor, an engineer originally from Glasgow, Scotland, had been devising tools for YC to help it manage the huge inbound volume of applications it was receiving for its incubator.

$ Funding

▦ Linked Companies

Shogun Labs, Inc.

$5M to $10M