Traction Guest Expands Executive Bench With Appointment of Roger Beharry Lall to Vice President of Product Marketing
Summary
SEATTLE--(BUSINESS WIRE)--Traction Guest, a global leader in cloud-based solutions for enterprise visitor management systems (VMS), today announced the appointment of Roger Beharry Lall as Vice President of Product Marketing. With over 20 years’ experience leading high-growth marketing organizations at B2B tech companies, Beharry Lall brings extensive knowledge about product positioning, sales enablement, research/marketing analysis and global go-to-market strategy. At BlackBerry, where Roger spent more than a decade, he contributed to the definition and evolution of the mobile handset category, expanding the brand into new vertical segments and working on the groundbreaking team that launched the company’s inaugural Wi-Fi offering. “Having played a role in the growth of a storied business like BlackBerry, I was immediately drawn to the parallel opportunities for Traction Guest to define a market with truly breakthrough technology,” said Beharry Lall. I’m excited to contribute to Traction Guest’s mission to help everyone – employees, visitors and contractors – be safer and feel more welcomed at work, while complying with social distancing and new safety protocols.
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