Granite Consulting » Digital Marketing Director
Summary
Our client in the Financial Services industry is looking for a Digital Marketing Director to grow their team, this role will be reporting to Chief Marketing Officer – • Define a dynamic growth strategy for to build brand awareness for both Canada & US market • Develop the financial plan and expense budget that supports the business goals • Identify, recommend and execute strategies and initiatives to drive significant increased website traffic, conversion rates, revenue and profitability leveraging analytics and A/B site testing • Drive the digital marketing agenda for the organization by aligning on a vision, harnessing the appropriate resources and executing with excellence • Report and seek business intelligence, competitor analysis and performance analytics on a regular basis • Develop tracking and reporting campaign metrics and analyze all data to adjust existing programs as needed and develop go-forward plans and strategies to enhance channel performance • Build a brand for new and existing products Manage and grow the digital team • Ability to effectively communicate with all levels of management • Ability to switch between strategic planning and tactical execution If you would be interested in hearing more about this position, feel free to contact Renee Chung at renee@graniteconsulting.ca to organize a time to discuss further. Referrals are welcome and encouraged for this opportunity. Granite Consulting will reward the referrer of any successful referrals hired for this opportunity with a $250 gift card at a retailer of your choice.