SAP to acquire marketing firm Emarsys to bolster its customer experience unit
Summary
Enterprise software giant SAP said Thursday that it plans to acquire Emarsys, makers of a cloud-based marketing platform and customer engagement technology. Emarsys platform is designed to help companies deliver personalized customer interactions across channels, including email, mobile, social, SMS and the web. SAP said Emarsys operations will become part of its Customer Experience business unit, which is anchored by the Qualtrics platform. "Once the transaction closes, SAP will enable brands to connect every part of their business to the customer, including experience data." • SAP and Qualtrics merge experience and operational data to improve four core experiences of business • Bill McDermotts departure can help SAP refocus on customer priorities, also brings risk • Qualtrics rolls out contact tracing tools for COVID-19, bets self-reporting anonymously will work • Qualtrics adds new listening, automation and data integrations to CoreXM
Classifications
AskAI Classifications
LabelsLinked Companies
