Client Communication: Strategy + 10 Best Practices

▤ Summary

A 2018 Gartner survey notes that more than two-thirds of companies compete mostly on the basis of customer experience, so improving your client communication practices can keep you ahead of competitors. “My flexibility and contact frequency show my willingness to connect and interest in their lives, which helps maintain our relationships throughout their real estate journey.” Emily Lyman, CEO of digital marketing agency Branch & Bramble, follows a client communication strategy that echoes the sentiment, slow and steady wins the race. In other cases, clients are in the moment and need help right away, whether theyre in a meeting, traveling, or simply sitting at their desk—these instances may necessitate a text or phone call. “I try my best to finish any upcoming work early, and I let them know I’ll only respond to truly urgent emails while out of the office.” Mackenzie agrees that setting communication boundaries in the beginning is critical. “While I wouldnt advise doing this for every conversation, adding this information to key moments such as client anniversaries, birthdays, or holidays can certainly make a difference and positively impact their perception of you.” “In this digital era, cloud technology has become a workplace staple for effectively getting through the workday,” says Lucien.

▦ Linked Companies

Glasscubes

$1M to $5M