Examples of Calls-to-Action on Websites
Summary
We’re calling it “The Minimal CTA,” but it’s really just a button located in a website’s main navigation bar (typically at the top right of the screen). Since button size is limited, this type of CTA usually features a straightforward command like Donate, Sign Up, Buy Now, or Learn More. Combined with background effects that blur or darken the primary site content, the additional step of closing the pop-up box ensures that the CTA isn’t ignored or dismissed. For example, a nonprofit might add action to a donation request by encouraging users to join their cause, make a difference, or support a movement. This way, prospective customers are drawn in through intrigue and curiosity – factors that evoke far more emotion (thus, action) than the mild response elicited by a general “Learn More” statement.
