Whip Media Group Launches Real-time Movie Analytics Solution As Releases Shift to PVOD
Summary
The new CVM (Content Value Management) Insights for movies monitors spikes in audience interest and consumption to help clients adapt their windowing, marketing and distribution strategies. “Movie consumption behavior across theatres and streaming platforms was converging even before the COVID-19 pandemic,” said Carol Hanley, Chief Revenue and Strategy Officer for Whip Media Group. TV Time tracks users who follow a movie in advance of its original release date, and combined with machine learning, leverages that signal into prospective audience’s demographics, viewing habits, watch history, and motivations. About Whip Media Group Whip Media Group powers a market-leading enterprise platform that provides a broad range of integrated services, enhanced by unique analytics, that enables the world’s leading entertainment organizations to more efficiently manage, distribute and monetize their digital content. Together, our companies, including Mediamorph, TV Time and TheTVDB, track billions of consumer actions and financial transactions that accelerate innovation for buyers and sellers of content.
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