ReKTGlobal Plans To Bridge The Gap Between Esports And Traditional Sports
Summary
“We found the esports market is devoid of senior management-type people who bring best practices to the marketplace, and we’re uniquely suited to do that with our management team.” That was the inspiration for ReKTGlobal, Inc., a startup that launched last September and has raised $2 million to date, mostly through sports and entertainment investors. ReKTGlobal co-founder and CEO David Bialek, who spent 25 years in traditional sports marketing, said the company is already working with professional teams and entertainment spaces across the country. “We’re also going to be creating stand-alone gaming festivals that will quickly be pervasive throughout the country.” ReKTGlobal is also targeting university and jobs verticals by focusing on esports devotees and those interested in either working in the space, or getting scholarships within the collegiate market. Rounding out the executive team is Kevin Knocke, vice president of esports, who brings experience from working in the games industry at companies like IGN, Blizzard Entertainment and Ubisoft. Shah said new deals will be announced in the coming months, but ReKTGlobal is already working with teams, tournament providers and Twitch-like, esports-centric platforms of the world.