Endel raises $5M in funding led by Kevin Rose –
Summary
The startup says its Endel Pacific technology creates “sound environments” designed for your needs — whether that’s focusing, sleeping, relaxing or just when you’re on-the-go. Rose said he was excited by “this idea of the closed loop system that uses real-time feedback to manipulate and change the body in a very positive way.” And he emphasized that Endel is “backed by science.” Stavitsky said Endel’s approach draws a several areas of science, including research around circadian rhythms (so that it complements where you are in your daily sleep cycle), the pentatonic scale (so that its sounds are pleasant) and sound masking (so that you’re less likely to hear anything distracting). I tried it out myself, listening to Endel’s mix of soothing music and white noise as I working yesterday (including, of course, as I was writing this post). The startup has released apps for iOS, Apple Watch, macOS, Amazon Alexa, and Android, and it has been downloaded nearly 2 million times. Stavitsky said Endel is also building a significant business around partnerships, for example by working with Japan’s ANA Airlines to feature its technology on planes, and there are supposedly deals with automakers and smart speaker manufacturers as well.
Funding
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