Audax Private Equity Portfolio Company, Astute, Inc. Acquires Socialbakers
Summary
Headquartered in Prague, Czech Republic, Socialbakers is a leading global provider of social media management and digital marketing software. “Building on 25 years of experience in customer engagement and care, Astute has expanded its product portfolio to include AI-powered CRM tools, social care, digital self-service, email RPA, chatbots, and Voice of the Customer (“VoC”) tools, all supported by an underlying knowledge base and analytics platform. No matter how customers choose to engage, Astute elevates the interaction while capturing invaluable first-party data to improve the journey. Through its disciplined Buy & Build approach, Audax seeks to help platform companies execute add-on acquisitions that fuel revenue growth, optimize operations, and significantly increase equity value. With more than 250 employees and over 100 investment professionals, the firm is a leading capital partner for North American middle market companies.
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