Reactev Is Born: a Next-generation Dynamic Pricing Tool
Summary
Reactev is a tool created by and for retailers that doesn’t only aim to help them with their processes and decisions, but to also change the way they design their pricing strategies. In a highly competitive environment where, in just seconds, the wrong pricing decision can mean a big loss in sales while the correct decision can strike a blow against the competitions, Reactev equips retailers with its innovative price optimisation technology with which they can maximise their sales volume and profit margins. It’s the first tool to be based entirely on artificial intelligence, designed for retail, and boast the most sophisticated price positioning algorithms on the market. Reactev has come to change the pricing paradigm and spearhead a new generation of tools with a clear objective: to turn its clients into market leaders. Born out of Minderest, which has been a leading European company in price and stock intelligence for retailers and manufacturers since 2012.