Curate Increases Floral Market Share with the Acquisition of BloomTrac
Summary
Curate, the leading floral and event management software, announced today that it has acquired BloomTrac. Both Curate and BloomTrac were founded to help floral entrepreneurs create thriving businesses by streamlining the entire event planning process. Curate has a history of innovation, including the release of a new customizable proposal experience earlier this year as well as a simple-to-use ecommerce/POS system designed for their florists to manage daily orders and local deliveries amidst the COVID-19 pandemic. “We are so excited to have BloomTrac users join the Curate family; this will allow us to make a difference for even more florists around the world,” said CEO and Founder, Ryan O’Neil. "Curate started at our own kitchen table trying to make our event floral company work better and led to us being able to invest in thousands of other small businesses.
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